IBM – BUSINESS CONNECT 2015

The project for this event was located at the “Milan Talent Garden” in Via Calabiana, now the biggest co-working space in Milan. The main objective of the set-up was to highlight the industrial aesthetic of the place by using materials and colours that integrated well with the hosting space. To create the itinerary through the event we chose grey panels that recalled the brutalist concrete of the building. The same vision was applied to the stage that was composed of different areas, at different levels, constructed with a “Meroform” system that left the aluminum reticular structure in sight to mimic the steel beams of the industrial building.

Photo by LeonardoPuccini